Through the EUROPEANMOBILITYWEEK campaign, ICLEI aims to encourage local authorities to test and implement sustainable mobility measures. Within the campaign, ICLEI is responsible for coordinating and carrying out regular dissemination and promotion activities. By taking part in the campaign, towns and cities also use the campaign to promote their sustainable mobility work, in turn gaining more recognition on an international stage, and use it as a platform to introduce more permanent sustainable mobility measures. Local authorities who participate in the campaign and implement all three criteria (organise an activity as part of the week, implement one or more permanent measure, hold a car-free day) are eligible for the EUROPEANMOBILITYWEEK Awards.